The best traffic analysis tools are those which provide website owners with both a macro and micro level analysis of their website’s performance captured by a range of metrics. This is captured by metrics such as location, bounce rate, session duration, etc. The other half is revealed by their competitors’ traffic numbers.īusinesses also need to know who the visitors to their website are, and how they are engaging with the website’s content. However, the best ones provide businesses not just with raw website traffic numbers, but a holistic view of how their website is performing.įor instance, absolute website traffic numbers for a business reveal only half of their performance graph. There are a number of tools to help businesses analyze website traffic data. An increase in traffic usually implies that its digital marketing strategy is yielding results, while a decrease would imply the inverse. Measuring website traffic data is key to helping a business understand their performance.
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